Site Searches for Fidget Spinner Grew 1600% and Nearly 2000 Variations Were Used!

Back in June, we released a graph showing the growth in on-site search volume for "fidget spinner" and related terms among our various retail clients.

From March to June, #fidgetspinner related searches grew 1600% and 2000 variations and misspellings of the term were used.

Luckily for our customers, our site search engines are pretty good at handling related searches and misspellings. Which means we were capable of interpreting and converting a search for "tri spinner" and "fidjackspinner".

Our creative colleague, Max, made a really cool video that visualises the trend of fidget spinner from May-July 2017.

The data he used is taken from one of our customers - a large children's toy retailer.

The words you see are search queries made in their e-commerce store between the months of May and July, 2017. The size of the words reflect how many searches were made for that word in real time.

It's quite fascinating.