A new era for product discovery: Loop54 is now part of FactFinder. For the most up-to-date product and company newsvisit the FactFinder website
Loop54 and the FACT-Finder family are always looking for new talented and ambitious people to help us provide the perfect mix of human and artificial intelligence for our customers
In 2011, Loop54’s founders Mike Odin and Joel Kall realised that existing recommender systems such as Netflix’s Collaborative Filtering Algorithm were powerful and personalised – yet unattainable for many businesses. The algorithm required users with lots of interactions that intersect each other, while regular businesses often had less traffic and a data sparsity problem.
The team saw an opportunity to bring the concept of ‘content discovery’ to eCommerce. All without big data. They successfully developed a product discovery algorithm based on a completely new type of machine learning foundation, and has since then morphed into a standalone solution for search, navigation and recommendations, tailored for eCommerce.
Since 2021, Loop54 is part of the FACT-Finder family, and we are excited to combine our technologies to offer an even better eCommerce solution for search, merch and personalization.