Kontorsmagasinet Case Study

Background

Kontorsmagasinet is an online retailer of office supplies with an annual online turnover of 1M EUR (2011) and an annual growth rate exceeding 20% since going live in 2009.

stationery 1

Experiment

Purpose of A/B test was to determine what impact, if any, would better search relevance and related results have on revenues and conversion rates.
Conducted the experiment by running an A/B split test. Visitors to Kontorsmagasinet.se were randomly chosen to either receive Loop54 or the original search engine of Kontorsmagasinet.se.
Factors such as layout, design, filters and autocomplete were identical in both implementations so as to isolate the effect of the product search engine.
The measured variable was the conversion rate among visitors that included a search in their visit.

order stationery

Results with Loop54

13% increase in eCommerce revenue within 35 days
AOV among visitors with search now 75% higher than those without search
29% increased conversion rate from search visits
Conversion rate from search visits 5x that of visits without search

Stationery results

Loop54 offers true personalised on-site product search

Shoppers expect the same level of relevance and personalisation online as they experience in-store. Powered by Machine Learning and built exclusively for e-commerce, Loop54 delivers that exceptional online shopping experience.

Automated: Automatically learns words and merchandises search and category listing
Relevant: Interprets search intent to deliver truly relevant results
Personalised: Sorts results according to popularity and personal taste

Kontorsmagasinet is just one of the clients who has seen conversion rate soar after implementing our exceptional site-search. Book a demo to see what we could do for you.

Kontorsmagasinet sees a huge increase in conversion rate

Background

Experiment

Results with Loop54

Loop54 offers true personalised on-site product search

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Technology

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